Press Release: Jefrë Pop-up

FOR IMMEDIATE RELEASE 

Media contact: Bernie Bernardo 

Email: bernie@thelaartbox.com 

(310) 498-7080

JEFRË 

studio 407 284 0020 

j@jefre.org 

Los Angeles Art Gallery to Host First West Coast Exhibit for Renowned Artist, JEFRË 

Presented by The LA Art Box, the pop-up exhibition will feature the work of JEFRË, an  artist whose large-scale artwork has been installed around the world and an artist whose  work was recently featured at the Orlando Museum of Art.

LOS ANGELES, CA (January 18, 2022) – Cultural Art Gallery, The LA Art Box (LAAB), announced it’s  hosting of a pop-up art exhibition by renowned Filipino American artist, JEFRË. The exhibition opens January 28 continues through March 6, 2022, with complimentary admission. Days and hours of  operation are Wednesday through Sunday, 12:00 am to 6:00 pm.

The pop-up exhibition will take place in West Hollywood at THE LA Art Box (LAAB) located on  Melrose Avenue. The LAAB will showcase JEFRË’s captivating larger than life multimedia sculptures  and installations constructed at a human scale from his recent “Points of Connection” show at  Orlando Museum of Art. Maquettes of monumental public works introduce the audience to the  artist’s past projects, alongside a series of sculptures which exemplify his current studio practice. 

Visitors will journey through the exhibition, guided by the stanzas of JEFRË’s poem Heart to Heart, as  they interact with immersive installations, which explore the artist's immigrant identity, his history  with heart disease and through the integration of technology, illuminate common humanity across  age, gender, ethnicity, and nationality. JEFRË introduces his new work called “Branded” inspired by  visions of the American dream, social status and consumerism. 

The exhibition also features Soundscapes presented by Grammy Award winning artist AYO, The Producer, and media support from Monster XP.

Silver Status
Jefrë Pop-up Heads

JEFRË (born Jefre Figueras Manuel in 1972, Chicago, IL) is a Filipino-American artist currently residing  in Central Florida. He has created numerous site-specific artworks in major cities around the world  including "Reflection" (2010) in Philadelphia's Unity Plaza, "The Beacon" and "Code Wall" (2014) in  Orlando and "Heaven’s Gate" (2019) in Manila. He is currently working on a 24-story high standing  figure with arm raised, titled "The Victor." Located at a bridge connecting the cities of Pasig and  Quezon in the Philippines, the sculpture is expected to be completed in 2020 and will be one of the  world’s tallest artworks.

The LA Art Box is an AAPI owned cultural space dedicated to highlighting a diverse range of stories,  cultures, and experiences. Touted as a cultural gallery and content creation space, The LAAB offers  opportunities for parents to discuss social issues, artists to share and celebrate their roots and for  communities to discover the experiences that connect them and set them apart. Co-founder of The  LA Art Box, Bernie Bernardo, is excited about showcasing JEFRË’s work.

She said: “The LA Art Box is  excited to host Jefre's first West Coast exhibit. In speaking with JEFRË, his background and motivation are so aligned with The LAAB's values. It's the perfect collaboration. I am personally proud to partner with JEFRË to showcase Filipino American talent. This is exactly the reason why we created this space.” 

Viewings for JEFRË pop-up exhibit will be available Friday and Saturday January 28- 29, 2022  (Private VIP Preview) and beginning Sunday January 30 for the public. The Pop-Up exhibit will run for  a limited time until Sunday March 6, 2022. Admission is free. 

For further information or to reserve your entry, visit www.thelaartbox.com 

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Media contact: Bernie Bernardo 

Email: bernie@thelaartbox.com

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